Standing Out in a Sea of Grey with Gee Ranasinha
Ep. 341: In this conversation, I'm joined by Gee Ranasinha to discuss the common marketing mistakes made by small business owners, the importance of cohesive marketing strategies, and how to differentiate in a crowded market. Gee emphasizes the need to understand customer insights and shares with us the role of AI in marketing. We also talk about the significance of trust and authenticity in marketing, as well as practical advice for small business owners
Connect with Gee: https://www.linkedin.com/in/ranasinha/
Learn more about Kexino: https://kexino.com/
Show Links:
Work with Teri: www.teriholland.ca/consultation
Connect with Teri: www.instagram.com/theteriholland
Chapters:
00:00 Introduction: The Importance of Differentiation in Marketing
01:15 Meet Gee Ranasinha: Marketing Veteran and CEO of Kexino
02:33 Common Marketing Mistakes by Small Business Owners
02:58 The Pitfalls of Self-Diagnosis in Business
06:32 The Role of a Website in Lead Generation
12:15 The Importance of Cohesive Marketing Strategies
18:41 Understanding Customer Insights for Effective Marketing
27:55 The Emotional Aspect of Marketing
35:43 Experimentation and Creativity in Marketing
36:34 Ask Your Customers: The Key to Effective Marketing Strategy
38:42 Understanding Custom Audience Targeting
39:13 The Importance of Customer Feedback
41:06 Defining Strategy in Marketing
42:57 The Role of AI in Marketing
47:57 Avoiding Marketing Pitfalls
51:56 Rapid Fire Questions
01:01:57 Final Thoughts and Takeaways